- track how many times your survey has been started but not completed; and
- determine on which page(s) your respondents dropped out of the survey.
The Respondent progress table shows you the last page visited by respondents before they left the survey. A number ‘8’ below ‘p.2’, for example, indicates that 8 respondents got to page 2 and then dropped out of the survey.
While a respondent will drop out of a survey for a variety of reasons (e.g. a lost internet connection, an interruption, or a lack of interest in the survey topic), a high drop-out rate for one particular page of your survey could indicate that there is something about the page that is putting respondents off.
If the page that shows a high drop-out rate:
- is very long;
- has a large number of questions; and/or
- has a series of very complex questions (e.g. several grids);
you may wish to consider redesigning the page for future iterations of the survey.
A high drop-out rate on the second last page of your survey could indicate that your instructions are unclear. Remember that a respondent must click on the ‘Finish’ button to submit their answers. If you thank a participant for completing the survey before they have clicked on the ‘Finish’ button, this may confuse them and they may close their browser without submitting their answers.
Note: The Respondent progress information tracks how many times the survey has been accessed, not how many people have accessed it. If one person has accessed the survey multiple times without completing it, this will count as a separate instance each time.
Respondent progress example
The below screenshot shows the Respondent progress information for a 4-page survey that had been accessed 30 times, of which:
- there were 19 instances of respondents accessing the first page and then leaving the survey.
- there were 8 instances of respondents moving on to the second page and then abandoning the survey.
- there was 1 instance of respondents continuing to the third page before deciding not to continue.
- there were only 2 instances of respondents completing the entire survey and submitting their responses.